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Search Engine Optimization Learn SEO in 15 minutes If you have reached this page, you have taken your first step towards search engine marketing success!
Research has shown that 86% of all internet traffic is generated through the search engines. This means that trying to get your web to site show up on the top 20 positions where millions of web pages are often competing for the same keywords can be a real challenge.
In the next 15 minutes, we are going to share with you some tips and techniques so that you can improve your web site ranking and start getting more visitors through to your website. There is no magic formula to get your website in the top rankings overnight. Rather, it is an ongoing process that requires constant monitoring and updating. However if you follow the simple steps that you learn over the next few pages, we guarantee that you will see your web site ranking continue to improve. SEO Made easy – 5 Simple steps to get your web site ranking in the top 10 positions on Google If you are new to Search engine optimization, you may think that getting your web site to the top 10 positions is almost impossible! Here we are going to show you 5 simple steps on how to get your web site ranking to the top positions of Google easily.
Step 1: Create a Search Engine friendly website
When designing a website make sure that you take both search-engine friendliness as well as end user friendliness into consideration. Below are some things to keep in mind when designing your website:
* Make sure you have plenty of relevant and interesting content on your website
* It is a good idea to develop your website in HTML format as this is most easily read by search engine spiders.
* Static pages are also recommended as they are easier to be read by the search engine spiders
* Try and include a sitemap as this helps the search engine find all the pages that are listed within your website.
* Update your website frequently so that your webpage doesn’t become "stagnant" and drop down in ranking position.
Step 2: Finding the right keywords
Keywords are a crucial component of a successfully optimised website and identifying the right keywords for your product or service is essential. When thinking about keywords that you want to target take a look at your competitors and see what they are targeting. It is also recommended that you make a list of the main products or services that you want to come up for in the search engine. Remember that targeting the most common or general keyword you can think of is not often the best idea. This will often have the most competition and be harder to optimize for than a specific keyword that is regional.
Take the example of the keyword: "shoes"
As you could guess the keyword "hotels" would be very competitive because it is so general. You could have anybody looking for information about used shoes, second hand shoes, shoes repair, nike shoes etc. coming up under this search term. The trick is to be more specific, and target keywords that are more relevant to your business such as "used shoes". This has two main advantages:
* Less competitive making it easier to get to the higher ranking.
* Bringing much more targeted traffic and visitors to your website.
Step 3: Optimise your website with these keywords
Once you have identified all of the keywords, it is now time to implement them within your website. There are some key areas where you will need to place these keywords in order to get your website ranking higher in the search engines. First up we must consider the Meta Tags. The meta-tags of a website can be found when you look at the Source Code of your website and is located as follows:
1. Open up the webpage you want to check the source code for
In the menu bar, click on View
2. Once you click on View, a drop down menu will appear, scroll down until you see the word Source and click on this
3. This will bring up for you in a text file, the source code of a particular website.
4. You can also do this by right-clicking on a webpage and scrolling down to where you see View Source
There are three main types of Meta Tags that are the most important to optimise. These are the crucial areas to include your keywords that you have found during your research.
The main Meta Tags are:
* Title Meta Tag
* Keyword Meta Tag
* Description Meta Tag
Make sure that you place all your keywords within these meta-tags as these are one of the first places a search engine will look when indexing your site under particular keywords.
Step 4: Submit your website to the major search engines
Great job! If you have followed all the steps above and implemented these changes into your website you would now be ready to have your website submitted to all the search engines. Submitting your website to the search engines used to be one of the most time consuming processes of search engine optimisation, but by using our Free SEO Services Tools you will save yourself a lot of time.
Having your website indexed by the search engines can take up to 4-6 weeks to be stored in their database. Because literally thousands of websites are submitted to the search engine each day, it is now time to be a little patient and wait until they have included your site into their massive database.
It is a good idea to submit your website once a month to the search engines to remind them that you are still there and to alert them of any changes that have been made to your website. This encourages the search-engine spider to continue visiting your site and check for any updates, as well as keep your site on record. Also, it gives you a good chance to have your site re-indexed if perhaps you happened to slip through the indexing process the first time.
We would also recommend to not submit your website more than once a month as this can be considered spamming and your website could be penalised. Just be patient!
5. Create a link building strategy so that you can get more quality links to yours website.
Developing links coming into your website is a crucial part of search engine optimisation. Links from other websites to your site are considered by search engines to be a "vote" for your website as they are referring and recommending their users to visits your website. It is for this reason that websites with more incoming links will have a better chance of ranking higher in the search engine than a website with no incoming links.
However there are a few crucial things we must keep in mind here that can put your website at risk of being banned from the search engine.
* Do not submit your website to link farms (this can result in your site being dropped from the search engine)
* Avoid paying for links or buying links (as above, can result in penalisation)
The best way to get some links coming through to your website is by having quality content, interesting articles and relevant topics as this will encourage other websites to link back to your site naturally and you will see an increase in your link popularity over time.
Another way is to find websites that are relevant to your site and it could be mutually beneficial to exchange links with. This is called a reciprocal link and is an often effective way to increase relevant links coming through to your site quickly and easily.
Great Work! If you have followed these 5 simple processes, then you have taken the first steps towards having a successfully optimised website and we assure you that your website will only increase in its ranking position and start you on your way to having a successful e-business!
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